"I won't cheat" 

                                                                       Dale Murphy I think this quote is that you cheat The IWC platform gives pro athletes and other celebrities the opportunity to challenge these young people to live their lives the right way.  It seems that the nightly news is now filled with dishonest examples coming at our children from all  corporate, entertainment, no industry is exempt from the corruption. We are very excited to have the opportunity to influence these young people in a positive way.